Vino Veritas Media publishesÉ


My Client is the Devil (And Other Myths)


Mark McKinney, PhD & Steve Fedorko, PhD

Published 2015

MCITD Book Cover


Click below to hear Mark and Steve now on the My Client is the Devil podcast from Value Prime Solutions


My Client is the Devil (And Other Myths) is available now — Order below for USPS mailed delivery — Both hardback and softcover available


Many thanks to everyone who came to our book signing at

Half Price Books in Las Colinas

7631 North MacArthur Blvd, Irving, TX 75063

MCITD Book Cover


Softcover $19.95

Hardback $24.95

(plus $5.75 USPS Priority Mail)


Select Book Version

Please email us here if you need any assistance in ordering

The lifeblood of any services business is its clients. Those who deal with clients day-to-day—the Account Leads—must keep the clients coming back for more. But clients can sometimes be difficult to please. In My Client is the Devil (And Other Myths), Drs. Steve Fedorko and Mark McKinney take a closer look at the relationship between the Account Lead and the client. What is different, and groundbreaking, about their approach is that they focus not on processes or approaches to make the client happy, but how to help the Account Lead thrive, not just survive, in this chaotic world. Using their vast experience and their backgrounds in psychology, they outline a simple path to a richer, happier, more fulfilling life at work and at home for the Account Lead, because fulfilled Account Leads result in happier clients almost every time.


Dr. Mark McKinney received his Ph.D. in Experimental Psychology from the University of Texas at Arlington and currently teaches at the Neeley School of Business at TCU, works for a national marketing and advertising agency, and consults with executives and teams on hardy living. He lives with his wife, Teresa, in Grapevine, Texas, where they frequently enjoy walks to dinner and the farmers market, bike rides by the lake, and fine wine and conversation with friends and family.


Dr. Steve Fedorko consults with many organizations, ranging from medical practices to Fortune 500 companies. He focuses on helping individuals reach full potential within their work lives while keeping a balance with all the other meaningful aspects of their lives. He holds a Ph.D. in Psychology with emphasis in human learning and motivation. He is founder and principal of Fedorko Group, LLC and continues to provide training, consulting, and keynotes to many businesses, agencies, and non-profit organizations.

Kudos for My Client is the Devil

“What if you could spot client-related problems faster, grow your clients faster, and reduce your churn? If that sounds good, read this book. The practical advice Mark and Steve share will save you time and money and, equally important, you’ll find your job more rewarding.”
—Tom Kerr, Major Accounts - America, Gartner, Inc.

“Forget managing the client. Start with managing yourself! Packed with challenging situations that you will undoubtedly recognize from your own work with clients, Drs. Fedorko and McKinney share proven skills and techniques that you can start using now to help you succeed. Do yourself a favor and read this book.”
—Tom Pfaff, VP Strategy, Brierley+Partners

“The lessons in this book are pure genius... told through entertaining examples that will strike a chord with anyone who has served in a professional services setting. The practical tips Drs. Fedorko and McKinney provide have personally helped me to partner better with clients, deal with challenging situations and enjoy every moment along the way.”
—Kristi Maynor, Consultant at Egon Zehnder

Delivered Results

“Account management is the lifeblood of an agency, and our account managers were finding themselves struggling to meet client expectations without becoming resentful and burned out. The workshop Steve and Mark put on was just the thing: all of our account and project managers raved about how valuable the workshop was in helping them with client relationships. I would highly recommend this workshop for any business that depends on good account management.”
—Paul Roberts, former GM of Tribal DDB, Dallas and current Global VP, Unified Social Business, Unisys, Inc.

“The workshop based on My Client is the Devil provided a proven platform to help our employees better understand themselves, each other, and our clients. We saw an immediate impact throughout the organization. This is one of those unique training experiences that is of equal benefit to both the employee and the company. I can’t recommend it highly enough.”
—Heath Wade, former VP of People, MEplusYOU Agency and current Senior Consultant, Client Services at Holmes Murphy & Associates

For further information about a workshop for your business, please visit or email us directly at:


Dr. Mark McKinney

Dr. Steve Fedorko